General Type Co. creates beautiful lettering with substance.

Its work starts with the putting of pencil to paper, but a philosophy of experimentalism means it is willing to consider any material or technique necessary for conveying a message with imaginative power. The Melbourne-based trio has approached the craft through three diverse pathways, each bringing a unique skillset and focus to their work.

Gaston Castagnet is a signwriter and chalkboard artist who brings a South American flavor to the group. Gerard Hindle is an art director with a facility for calligraphy. Lachlan Philp is a communication designer, with a focus on type and hand crafted lettering. After countless studio hangouts and informal collaborations they decided to put their skills together to create considered and creative lettering for clients.

General Type Co. offers finished artwork as well as live performance lettering, murals, and brush lettering workshops. Its clients include Bonds Clothing, Vintage Cellars, CATC Design School, and Broadsheet Media.